The power of design, for a happier world.

22 years and counting,
a journey just begun

In my role as a Design Leader, and an IDEO Alum, I bring 22 plus years of experience in design practice and strategic design thinking to identify and create significant opportunities for value creation. I bring together the worlds of deep design craft and creative strategy to create unique moments of experience delight. I believe in design's inherent superpower to deliver happiness through meaningfully crafted touchpoints of experience excellence. Every pain point – a need gap, an opportunity for delivering delight, an opportunity for transformation by design.

Delight is the difference.

From the inception of an idea to its final design, the experience and delight separates one from the many.